In past exclusive content deals, such as with the Overwatch League, Twitch developed viewership reward programs and premium content for broadcast partners. In addition, the company will work directly with ESL and DreamHack to “coordinate broadcast integrations and maximize sponsorships,” of these tournaments. It was noted that some exceptions apply with regard to certain areas of the world and the digital platforms of linear television broadcast partners.
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This includes the ESL Pro League, ESL One, Intel Extreme Masters, DreamHack Masters, DreamHack Open, and ESL National Championships. These exclusive rights cover all tournaments under the ESL Pro Tour circuits for the three game titles. The Amazon-owned platform will broadcast all events on a non-exclusive basis in 2020, before gaining exclusive English language digital rights for 20. Twitch has signed a three-year media deal for ESL and DreamHack’s largest CS:GO, StarCraft II, and Warcraft III competitions.
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